Social media optimization (SMO) is a set of techniques for generating publicity, brand awareness, traffic on the site through social media, online communities and community websites. Techniques of Social Media Optimization (SMO) include adding social media buttons, RSS feeds, Digg This button, blogging, and incorporating third party community functionalities like YouTube videos, Flickr photo slides and galleries. Social media optimization (SMO) is a form of search engine marketing (SEM).

Social media optimization (SMO) is in many ways correlate as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social Book Marking, photo and video sharing websites. Social media optimization is basically used to invite people for participating there views on any interesting topic or event. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.

Rohit Bhargava was credited with inventing the term Social media optimization. His original five rules for conducting Social Media Optimization are:

5 Rules of Social Media Optimization (SMO)

● Increase Your Linkability

● Make Tagging & Book Marking Easy

● Reward Inbound Links

● Help Your Content Travel

● Encourage The Mashu

Now a day, Search Engine Optimization (SEO) for sites has been enhanced into a improved technique with entire companies contributing considerable effort to defining best practices and increase the value of Search Engine Optimization (SEO) for raising a site's performance on organic search listings. Social media optimization is mainly used for generating huge potential traffic on the site from various useful resources. Apart from search engines these are various traffic generating and popular directories or sites on the web. Millions of people visit to these social media resources on each hour and participate actively as per there interest and need. We at Sakthi Digital Web Weavers India provide a complete solution of Search Engine Optimization (SEO) and Social media optimization (SMO) for our clients. Social media optimization is basically a technique of implement changes to optimize a site and it's content so that site will links with social media sites network and more frequently included in relevant posts on blogs, RSS Feeds, Podcasts, Photos and Videos.

5 Rules of Social Media Optimization (SMO):

● Increase Your Linkability: To optimize a site for social media, we need to improve quality of our site content and increase the linkability of the content. Adding a Blog Post & RSS Feed is a great way of site social media optimization.

● Make Tagging & Book Marking Easy: Implementing content features like Social media sites buttons, make sure that pages include a list of relevant social media network sites tags, suggested notes for a link and make sure to bookmark or tag site pages on popular social Book Marking sites.

● Reward Inbound Links: For success of a Blog & RSS content as well as a website, inbound links are paramount to rising in search results, site traffic, visibility on web and overall rankings.

● Help Your Content Travel: Social Media Optimization is not just about making changes to a site. When you have content that can be portable such as PDFs, Photos, Video and Audio Files, submitting them to popular social media network sites on relevant category will help your content travel further and ultimately drive links back to your site.

● Encourage The Mashup: In a world of co-creation, it pays to be more open about letting others use your content.& YouTube's idea of providing code to cut and paste so you can imbed videos from their site has fueled their growth. Syndicating your content through RSS also makes it easy for others to create mash ups that can drive traffic or augment your content.